The importance and economic value of a trademark, which is the primary consideration of consumers in the process of choosing goods or services in the global market, is growing day by day. Like rights arising over objects such as inventions, industrial designs, utility models and know-how, trademark rights are, in essence, industrial property rights. The reason for the protection of the right to a trademark is closely related to its purpose in the market. If a trademark does not indicate the source of products in a particular sector of the market, or does not form an opinion of the consumer about the quality of the goods or services, then the trademark is out of the question.
Key words: consumption, trademark, economic value, utility models, global markets