DOI: https://www.doi.org/10.36719/16-19

Bakı Dövlət Universiteti

magistrant

abdurahmanliilaha98@gmail.com

In modern ages the features of people's self-presentation in the virtual world against the background of the popularity of social media and the rise of interest in social networks are reviewed and examined the factors that affect it. Analysis of researches on the problem shows that personal self-presentation on social media is conditioned by factors such as age and gender, personal qualities, socio-economic differences, cultural diversity.

Key words: self-presentation, social media, social networks, virtual world, communication technologies